TikTok
In-feed video
Non-Spark auction in-feed ads.
On this page
File requirements
| Specification | Requirement |
|---|---|
| Types | MP4, MOV, MPEG, 3GP, AVI |
| File size | 500 MB maximum |
| Duration | 10 minutes maximum |
| Bitrate | 516 kbps minimum |
Minimum dimensions
| Format | Minimum pixels |
|---|---|
| Vertical 9:16 | 540 × 960 |
| Square 1:1 | 640 × 640 |
| Landscape 16:9 | 960 × 540 |
Safe zones and copy
| Specification | Requirement |
|---|---|
| Safe area | Use the source’s template for the selected ratio, caption length and anchor configuration |
| Ad caption | Do not include clickable links, @ mentions or hashtags |
| Optional profile image | 98 × 98 JPG or PNG; below 50 KB; keep key content in the 66 × 66 center |
Sources
Checked dates reflect a review of the source, not its publication date.