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PrograMetrix Creative specs Back to site
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Meta

Feed

Facebook and Instagram placements. Specifications below were checked with the Awareness objective selected in Meta’s guide; confirm other objective combinations in Ads Manager.

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Facebook image

Meta Feed: Facebook image
SpecificationRequirement
TypesJPG or PNG
Maximum size30 MB
Recommended dimensions1440 × 1800 (4:5)
Minimum dimensions for 4:5600 × 750
Recommended primary text50–150 characters
Recommended headline27 characters

Instagram image

Meta Feed: Instagram image
SpecificationRequirement
TypesJPG or PNG
Maximum size30 MB
Recommended dimensions1440 × 1800 (4:5)
Minimum width500 pixels
Recommended primary text125 characters
Recommended headline40 characters

Facebook video

Meta Feed: Facebook video
SpecificationRequirement
TypesMP4, MOV or GIF
Maximum size4 GB
Duration1 second–241 minutes
Recommended dimensions1440 × 1800 (4:5)
Recommended primary text50–150 characters
Recommended headline27 characters

Instagram video

Meta Feed: Instagram video
SpecificationRequirement
TypesMP4, MOV or GIF
Maximum size4 GB
Duration1 second–60 minutes
Recommended dimensions1080 × 1920 (9:16)
Recommended primary text125 characters

Sources

Checked dates reflect a review of the source, not its publication date.

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