Free-form
Rich text posts with optional image and video assets.
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| Specification | Requirement |
|---|---|
| Headline | 300 characters maximum; 100 recommended, or 80 to reduce truncation |
| Body | 40,000 characters maximum |
| Media caption | 50 characters maximum per image or video |
Optional media
| Specification | Requirement |
|---|---|
| Images | Up to 20 JPG, PNG or GIF files; 10 MB maximum each; width of at least 1,000 px recommended |
| Videos | Up to 5 MP4 or MOV files; no ProRes; 1 GB maximum each |
| Video recommendations | 50–100 MB; 5–30 seconds |
| Video frame rate | 30 FPS maximum |
| Thumbnail | JPG or PNG; 3 MB maximum |
Upload a thumbnail to show media in the feed. Free-form ads do not automatically generate one.
Sources
Checked dates reflect a review of the source, not its publication date.