Document ads
Promoted documents in the LinkedIn feed.
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File requirements
| Specification | Requirement |
|---|---|
| Types | PDF, DOC, DOCX, PPT, PPTX |
| File size | 100 MB maximum |
| Length | 300 pages maximum |
| Lead generation | PDF required |
| PDF preparation | Flatten layers and use consistent page dimensions |
| Embedded media | Video and animation display as static content |
| Hyperlinks | Clickable after download |
Copy
| Specification | Requirement |
|---|---|
| Headline | 70 characters recommended; 200 maximum |
| Introductory text | 150 characters recommended; 3,000 maximum |
Sources
Checked dates reflect a review of the source, not its publication date.