Meta
Reels
Facebook and Instagram placements. Specifications below were checked with the Awareness objective selected in Meta’s guide; confirm other objective combinations in Ads Manager.
On this page
Facebook Reels
| Specification | Requirement |
|---|---|
| Types | MP4, MOV or GIF |
| Maximum size | 4 GB |
| Recommended dimensions | 1440 × 2560 (9:16) |
| Duration | The guide lists no maximum duration; confirm campaign eligibility in Ads Manager |
| Recommended primary text | 40 characters |
| Recommended headline | 55 characters |
Instagram Reels
| Specification | Requirement |
|---|---|
| Types | MP4 or MOV |
| Maximum size | 4 GB |
| Maximum duration | 15 minutes |
| Recommended dimensions | 1440 × 2560 (9:16) |
| Minimum width | 250 pixels below 30 seconds; 500 pixels at 30 seconds or longer |
| Recommended primary text | 44 characters |
Production guidance
| Specification | Requirement |
|---|---|
| Recommended safe area | Keep key elements clear of the top 14%, bottom 35% and 6% on each side |
| Recommended encoding | H.264; square pixels; fixed frame rate; progressive scan; stereo AAC at 128 kbps or higher |
Sources
Checked dates reflect a review of the source, not its publication date.