Traditional Media Agency Case Study

Introduction

As a strategic media agency with a focus on traditional media, Austin-based Bridge Insights & Media wanted to offer digital advertising solutions to complement the agency's core services of research, linear TV, traditional radio, print, and out-of-home (OOH) executions. Bridge wanted to provide more value to its roster of clients, but didn't want to hire additional staff or incur the cost of licensing new ad tech tools.

To accomplish this objective, Bridge was seeking a strategic partner to outsource digital advertising campaign management to. In the end, Bridge chose to partner with PrograMetrix to provide innovative and data-driven programmatic, paid social, and paid search advertising solutions for its clients, with the goal of growing the agency’s media under management and total revenue.

The Challenge

The management team at Bridge came to PrograMetrix to solve 4 primary challenges:

• Scale the agency's revenue without adding overhead costs
• Complement Bridge's expertise planning and executing traditional media campaigns with advanced digital advertising solutions
• Educate Bridge's team on programmatic advertising best practices and how digital advertising adds incremental reach for clients who are investing in traditional media
• Develop sales material and omnichannel media plan strategies to win new clients and larger paid media commitments

The Solution

Bridge already excelled at traditional media strategy, and their partnership with PrograMetrix enabled them double down on what they do best while scaling the business at no additional cost.

PrograMetrix helped the Bridge team expand into programmatic advertising with coaching and consultative services so the agency could become knowledgeable about the digital media landscape and move beyond the “one-to-many” traditional media buying approach.

The team at PrograMetrix employed an audience-first advertising strategy and united digital channels into connected omnichannel campaigns across programmatic display, native, online video, OTT, CTV, digital audio, DOOH, rich media, paid social, and paid search channels. The agency partners worked closely together on campaign strategy, media plan development, and KPI benchmarks to deliver meaningful results for Bridge's clients.

The Results

PrograMetrix supported 10 clients across eCommerce, insurance, legal, and home improvement industries. Additionally, PrograMetrix helped Bridge acquire 2 new accounts within the first 12 months of working together, resulting in a $550k increase in media under management in year 1 of the partnership.

Testimonial Statement

"Working with PrograMetrix has provided a huge boost for our business. Their team is smart, genuine, hardworking, and serious about the success of our clients - it has been a true partnership every step of the way."

- Carrie Stein, CEO | Bridge Insights & Media