Branding Agency Partnership Case Study

Introduction

As a strategic planning and creative agency that works with Texas Mutual, Wick wanted to improve its digital media services efficiently and effectively. To solve for this, Wick formed a partnership with PrograMetrix to enhance the agency’s programmatic ad services, adoption of modern ad tech, and to access a team of talented programmatic experts it could trust with Texas Mutual’s advertising budget.

Solutions

• Offer outsourced campaign management across all programmatic, paid social and paid search advertising channels
• Provide coaching and consultative services on programmatic advertising strategies and best practices
• Deliver an innovative ad tech stack and custom audience targeting tactics to improve Texas Mutual's digital advertising performance
• Provide a 24/7 online reporting dashboard for Wick's clients and regularly scheduled performance review meetings

Campaign Results

The partnership allowed Wick to double down on what it does best while scaling the agency. Wick developed a messaging strategy focused on the benefits of being a part of a workers’ comp safety group and PrograMetrix executed a multi-channel and data-driven programmatic campaign reaching 23 diverse industries.

Audience-based programmatic advertising allowed Texas Mutual to A/B test creative and quickly adapt messaging from data insights. The campaign successfully achieved its goal of reaching a broader range of industries with unified messaging, helping Texas Mutual increase site traffic and engagement while improving the overall measurement of advertising performance. This proved to be an efficient strategy that allowed Texas Mutual to get more impact from its advertising budget.

• Monitored creative performance in real time and supported Wick’s creative direction to adapt new messaging
• Executed a multi-channel campaign leveraging static display, mobile, native and video ad formats
• Helped Wick offer new and innovative B2B targeting for Texas Mutual

Testimonial Statement

"PrograMetrix is a partner we can trust that consistently delivers strong results. Their team is proactive and hands-on. They have improved our programmatic services while providing more transparent reporting for our clients."

Amy Wick, Principal | Wick Marketing