Full Service Agency Case Study

Introduction

Founded in 2007, Warehouse 21 is a full-service marketing, advertising, and event agency located in Cheyenne, Wyoming. The agency is a collection of talented and passionate individuals who believe in the power of the team to pull off amazing work with amazing clients.

After years of working with ad tech vendors who provided little strategic support through black-box solutions, Warehouse 21 was looking for a partner who could help elevate their paid media service offerings. Coupled with Warehouse’s media and creative teams, PrograMetrix was able to introduce new advertising channels and audience targeting tactics to enhance campaign performance. PrograMetrix also helped Warehouse implement a new corporate sponsorship program to improve event marketing activations while increasing sponsorship revenue.

Solutions

PrograMetrix educated Warehouse 21 on the impact of omnichannel advertising and effectively executed programmatic native, online video (OLV), OTT, CTV, streaming audio, podcast advertising, digital out-of-home, and rich media campaigns for many of the agency's clients.

From complex branding to bottom of the funnel lead campaign initiatives, PrograMetrix helped Warehouse improve campaign performance and deliver its first online reporting dashboard for the agency's clients.

Key clients that PrograMetrix partnered with Warehouse 21 to support included Lenovo, Blue Federal Credit Union, the Wyoming Lottery and the Wyoming Department of Health.

Campaign Results

The team of programmatic advertising experts at PrograMetrix helped Warehouse 21 improve its paid media service offering, go-to-market sales material, and client onboarding process. Facilitating the role as the agency's trusted advisor, PrograMetrix helped Warehouse:

• Acquire 4 new client client accounts
• Increase annual media spend by $1.2M
• Plan and execute over 60 campaigns for 12 clients (and counting)

Testimonial Statement

"It is crucial to have the right partner to help create success for our agency's clients. PrograMetrix has been the perfect partner by bringing us innovative ideas, streamlining our digital advertising processes, and boosting our clients' advertising performance. Their team has helped us tap into new media channels and they've become a partner we can fully trust to manage our clients' campaigns with integrity."

- Nick Coonce, Associate Media Director | Warehouse 21