A Programmatic Media Planning & Buying Agency
To gain a comprehensive understanding of your audience, we leverage consumer intelligence and audience segmentation tools to develop data-driven media plans that help you build deeper connections with consumers across the premium open internet.
Data-driven Media Planning & Buying
Our powerful media planning tools help you identify your audiences’ media consumption preferences to optimize your paid media mix prior to serving a single ad impression. Our approach reduces media waste, enables precise audience targeting and helps you maximize ROI.
- 01 Consumer Intelligence & Insights Uncover psychological drivers, behaviors and intent signals to engage consumers where they prefer to consume content online.
- 02 Competitor Media Spend Ad Intelligence See the ads your competitors run, plus always-on insight into their ad spend and paid media mix.
- 03 Custom Audience Development Enrich your 1P data and find new audience segments using 3P data and AI-driven contextual signals.
- 04 Total Addressable Market Forecasting Real-time forecasting on your TAM, estimated reach/frequency and media spend range.
Innovative Programmatic Strategieswith Unmatched Service
Our team of programmatic experts delivers innovative media plans and activates campaigns across omnichannel environments.
- 01
Predictive Consumer Intelligence Data
Tap into 15k+ data attributes and go beyond traditional demographics to enhance your segments and future-proof your omnichannel advertising strategy.
- 02
View Your Competitors' Paid Media Strategies
Get visibility into your competitors’ creative messaging, media mix and ad placements to react quickly and differentiate your brand.
- 03
Custom Audience & Data Management
Segment and test custom audiences for omnichannel targeting to unlock insights, drive conversions and increase return on ad spend.
Total Addressable Market Forecasting
Leverage advanced media forecasting tools to analyze your TAM, device reach and media spend estimates across all programmatic media channels.
- Unique users
- 4.8M
- Households
- 2.1M
- Addressable devices
- 11.3M
- Media spend range
- $410K – $480K
| Average frequency | Share of total addressable market reached |
|---|---|
| 1 | 26% |
| 2 | 44% |
| 3 | 57% |
| 4 | 67% (planned frequency) |
| 5 | 74% |
| 6 | 79% |
| 7 | 83% |
| 8 | 86% |
| 9 | 88% |
| 10 | 90% |
A Streamlined Media Planning Process to Maximize Impact
Our data-driven media planning process and programmatic media buying tools deliver impactful results throughout the marketing funnel.
- 01
Discovery & Goal Alignment
We align on your business objectives, KPIs, budget and target audience before any media is planned.
- 02
Audience & Market Analysis
Consumer intelligence, competitive research and audience segmentation establish who to reach and where they spend time online.
- 03
Media Plan Development
Channel mix, budget allocation, flighting and targeting come together in a documented, data-driven media plan.
- 04
Activation & Optimization
Campaigns launch across omnichannel environments and are optimized against performance with transparent reporting.
Ready to take your media planning and buying to the next level?
Receive expert feedback on your current advertising strategy and learn how we solve our clients' marketing challenges during a no-pressure discovery call.
Schedule Free ConsultationWe drive resultsfor our clients
See what our clients have to say about our high-touch service model, innovative advertising strategies and our relentless focus on generating measurable results that exceed expectations.
PrograMetrix is one of the most dedicated and loyal agency partners I've had the pleasure of working with. Their values of transparency, integrity and work ethic are inherent in every interaction. PrograMetrix consistently delivers great results for our clients and they are genuinely a fun team to work with, which makes our collaborations much more enjoyable.
The team at PrograMetrix advanced our B2B advertising strategy and drastically improved our campaign performance compared to our previous agency. We've tested new solutions like brand lift studies, conversational ads, DOOH ad placements and account-level iABM reporting. Their team has been vital to our success and we look forward to growing our partnership!
Working with PrograMetrix has provided a huge boost for our agency as we previously struggled working with various tech vendors. Their team is smart, genuine, hardworking and serious about the success of our clients. Their technical expertise puts the next level of programmatic advertising within our reach. It has been a true partnership every step of the way.
A quality company with an expert team you can trust to manage your programmatic campaigns with performance, efficiency and insight. They have a great personable team that are responsive and deliver quickly. Their access to the latest technologies in digital advertising is on par with much larger firms, but they are far more nimble.
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