PrograMetrix Tops AdExchanger's Programmatic Power Players List for 2nd Consecutive Year
Seattle-based programmatic advertising agency PrograMetrix has once again been selected as one of AdExchanger's Top 50 Programmatic Power Players. This award follows hot on the heels of PrograMetrix's selection in the 2021 awards, making it the agency's second consecutive placing in the digital marketing industry's highly-acclaimed list of the best ad tech, data providers, strategic partners, and agencies in the business.
AdExchanger provides news, analysis, and events dedicated to the future of advertising and marketing. AdExchanger hosts the annual Programmatic I/O - the leading conference in programmatic media - and manages an award-winning publication of editorial newsletters with more than 30,000 subscribers.
In recent years, AdExchanger launched the Programmatic Power Players Award which is the first searchable guide to the top programmatic solution providers in the industry. The list recognizes innovative, data-driven and performance-based programmatic and ad tech companies that are leading the future of advertising and digital marketing. To be selected for AdExchanger's list, a partner or provider is evaluated based on an assortment of criteria including the quality of its business offerings, documented case studies and client testimonials.
Per the editorial team at AdExchanger: "Our team has carefully reviewed hundreds of submissions representing programmatic agencies, DSPs, SSPs, measurement specialists, consultants, and more."
Although PrograMetrix's second win in a row is already an impressive feat in and of itself, AdExchanger narrowed its pool of selections from 76 winners last year in 2021 to just 50 this year in 2022, making PrograMetrix's competition even stiffer.
"We're thrilled to win our second consecutive AdExchanger Top Programmatic Power Players award," stated Phil Parrish, Co-founder and Managing Director, highlighting the competitive landscape and team collaboration.
In 2021, PrograMetrix was selected in two categories: "Media Planning & Buying" and "B2B." This year, the agency expanded to three category selections: "Media Planning & Buying," "Measurement & Analytics" and "Programmatic Strategy." Keyera Tolbert, Senior Client Services Manager at PrograMetrix, noted that client confidence and business impact were instrumental in achieving the award.
About PrograMetrix
PrograMetrix is a programmatic performance agency that creates value for brands and agencies by combining innovative programmatic media strategies with cutting-edge ad tech to help its clients increase ROI and acquire new customers.
PrograMetrix provides full-service campaign management across programmatic display, mobile, native, video, OTT/CTV, digital audio, DOOH, paid search and paid social channels. As a specialized, agile, and results-driven agency, PrograMetrix seeks to understand what its clients' goals are in order to help them get there. Through data-driven analysis, proprietary optimization techniques, and the expert use of modern ad tech, PrograMetrix consistently helps its clients reach and grow their target audiences, working across all digital channels to maximize campaign performance and ROI.
About AdExchanger
Founded in 2008, AdExchanger is an integrated media and events company and has becoming a leading global resource on digital marketing and advertising.
Covering the future of programmatic advertising, ad tech and digital marketing, AdExchanger's award-winning publication enables the exchange of ideas between all members of the ecosystem, including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community, and the press. AdExchanger has over 220,000 monthly unique visitors, and editorial newsletters with more than 30,000 subscribers.